Successful product marketing manager reddit. FREE WINNING GUIDE AND TIPS.
Successful product marketing manager reddit From my limited experience of only 1 year on a product marketing team, most PMMs here moved into the role from somewhere else either another team in marketing such as digital marketing or Sales/CS. 5 years later i’ve had success with freelance marketing and i’ve worked in two agencies. Period! For the last 6 months I have had conversations with many software developers and Engineering Managers and most of them say that their teams function better with less PMs. . Most importantly, it is unbiased and not affiliated with any 3rd party course, newsletter, blog, website or any other paid platform. They have a mixture of responsibilities including creating a road map for development, ensuring the voice of the customer is understood and considered, how to position the product in the market, and ensure the sales engineering and marketing teams There is one role responsible for defining the path forward for a product or a suite of products - it comes in many flavours sure, but it is one role: Product Management. Switching/change between companies. I have a quite advanced knowledge about everything related to marketing and project management. 1st was ~$10mm/yr revenue. Google was my best friend. The Reddit ads inspiration library is a filterable collection of top performing Reddit ad creative that resonates with our communities. Advertisers can install the Reddit Pixel in a few clicks to send conversion data to Reddit. My advice, figure out what you want to do within marketing. Marketing analytics manager, marketing operations manager, or demand generation manager are some hot areas for people more into data/analytics. I was in process of pivoting to PM but now I have double thoughts. Newbern excel Fresh success marketing group/ultra success Immense gratitude Ne excel Resolute marketing Scorpion enterprises Campbell marketing solutions Motus solutions New eagle solutions Impulsum inc Sunfire solutions Impact events Millennium events Future innovations Rocksteady promotions Lumos marketing group Marie’s consulting Westway promotions Alphalete marketing Dauntless marketing If the product is half-baked, it's still not going to be fun if you're a PM, in enablement, or product marketing either. Event Manager Quality Assurance is an enhanced Events Overview page in Events Manager. To increase participation, the new ad format allows redditors to RSVP from the ad directly or click to view the event to learn more about the upcoming AMA, ask a Hi, we’re veteran entrepreneurs that saw most data had a lag and a ton of it was unreliable. A really good marketing degree will set a graduate up for success by teaching sales management, market research and marketing analytics methods and practices. My job is to do whatever needs to be done to make the product successful. digital marketing internships for startups/small business and even a project manager job in construction industry. Aug 29, 2023 · Before we delve into the intricacies, let’s take it back a step. Marketing figures out how to position and sell the thing. Topics include your daily work life, goals, challenges, market research, regulatory hurdles, implementing AI, decision-making, and more. To get there I've work in the past with Customer success hybrid position with product. after companies like google added glamor to the role, companies understood that people now wanted to become 'product managers' and were not interested in 'project' management titles. While this often results in lots of time spent with engineers to ensure we have the right product, it can also mean getting in the weeds on reported issues with a high profile customer, speaking at industry events, training internal teams on how to use the product, or Product Management is an endless field. To be effective as a product leader, your project management skills need to be razor-sharp. Cons: Finding the right niche within marketing can take time, and career paths may not always follow a linear trajectory. I try to do my best to create a safe environment, so my employee constructively "criticise" me as it helps me to cover my blind spots and thus make me better. Project Management: Product Marketing Managers need to have excellent project management skills to coordinate cross-functional teams, manage timelines, and ensure successful product launches. Leverage these relations to understand how product managers typically operate, which skills are highly valued, and how you can demonstrate those the obvious one is going from product manager to product leader (Group PM, Director, VP etc) like others said switching to the b2b relationships side (sales, pre-sales, customer success) or the marketing side (product marketing, growth) could also be a good bet This is how I approach Product Management as well. Focus: Teaches how to use market data to identify and present strong product strategies and sell these plans internally successfully. caveat: product managers are not project managers. 3-The technical enablement and collateral for supporting mid to late stage of the sales funnel are now This includes creating product videos, product demos, product guides, and other marketing materials. Mar 9, 2024 · Product Management is the art and science of building the right product for the right people. But drifting towards more and more Product Management Mar 31, 2025 · Google Tag Manager integration for Reddit Pixel. Gotta be MS in engineering and management joint with the eng and biz schools. Many successful marketing professionals have risen through the ranks without an MBA, relying on their practical experience and on-the-job learning. For each selected ad, our ads inspiration library’s AI model determines and surfaces which Reddit creative best practices were used. Thats bc they are fewer roles and higher asks. It involves creating valuable content, engaging with relevant communities, and using advertising options. Get inspired by businesses of all sizes. Are you passionate about marketing? Is there a reason you want to be an APMM. Larger digital transformations, 1ish. They don't have a solid record of success to fall back on so go into panic mode and over promise and under deliver. It was helpful to walk through the fundamentals of being a product manager and required us to do a group project. This might involve working at a company that your grandmother has never heard of, but it's 100% worth it for the title. Social Media Marketing: Managing and promoting brands on social media platforms to increase brand awareness, engage with the audience, and drive traffic to the website. Most APM (entry product) are pretty gate kept to top schools and diversity initiatives. A marketing manager may mean you're the one person doing everything for a small company. for example there are reddit threads that explain what product management vs product marketing does at a high level. In larger cities or more competitive industries, salaries may be higher. In this blog, we’ll explore some of the best advice from Reddit that can help beginners succeed in product management. 4. so the companies changed their strategies. I hate constantly arguing with other teams about boundaries. Assumptions are the cancer of product management. PM courses are great in theory, but don't hold water in the vast majority of orgs. Understand the Problem Before the Product Management isn’t Project Management; but that doesn’t mean you can ignore it. I hate the politics. In small companies the roles are condensed and exhausting and in big companies they are distinct After mastering in at-max two branches of product management (small company ensures that you taste all branches), one can change the domain. Reddit Community Engagement: Introduction Reddit, a mosaic of diverse communities, presents a unique digital landscape where engagement is not just about sharing content, but If forced for the suggestion, pragmatic marketing is a good start, but it is limited to just the product strategy level and not the other things that are required to survive as a PM. Project Managers tell Product how the work is coming along, and then maybe Product will feed that info up to management in status updates. Principal PM (basically PM4), which is the upper end of the IC track, and GPM (Group Product Manager), which is the first level of PM people management. Firstly I do want to say, for anything you want to do there should be an underlying passion particular for the APMM role. I had some marketing knowledge from 3 other past internships but I learned a bulk of my skills on the fly. It bears noting that the places where product managers are most sought after tend to be areas with high costs of living, such as the Bay Area (San Francisco, San Jose, etc) and New York, which contributes to this stark contrast. I facilitate discussions with people across a lot of different disciplines (engineers, designers, business, sales), and I am the only one that understand everyone's opinions. I took a product management course through the Stanford Extension and found it valuable. Marketing manager, Brand Manager, Activation Marketing. I have met, engaged, impressed and created great relationships with executives, influencers and C-Suite members from fortune 100 companies due to the duties I preform in my companies Customer Success department. I'm looking to be a Product marketing manager by my mid 30's. Stay ahead in 2024 with our expert tips. Product Marketing Manager (PMM) Product tells Marketing what the thing is. It will happen on all levels - from discussing a startup idea to a portfolio strategy and even at a small feature level. Some of them even run agencies. There is a pretty defined hierarchy within this role: APM / Jr PM -> PM -> Sr PM -> Group PM / Manager, Product -> Director, Product -> VP Product -> Chief Product Officer. Email Marketing: Creating and implementing email campaigns to nurture leads, promote products, and build relationships with customers. You can also work towards meeting the requirements for the Project Management Professional (PMP) certification. Understanding the nitty-gritty of the product culture and the technicalities in how products of the company are delivered to the users gives an in-depth knowledge of product managers’ functions and responsibilities. PSPO all certs, they train Product Management besides the Scrum knowledge. See top, middle and bottom-funnel examples across industries. Experience: One to three years. Aug 27, 2024 · Entry-level Product Marketing Managers might start closer to the lower end of this range, while those with significant experience or in high-demand markets can earn upwards of $150,000 annually. 2012 - 2015: Head of marketing at a software development company with their own suite of products 2015 - 2016: Freelance marketing consultant 2016 - 2017: Marketing director for a mobile development platform startup 2017 - present: Product marketing manager at a telecom startup Work with your manager to define what success for the internship looks like and what's required to get a full-time offer You start with low context which prevents you from making sound decisions; best way to gain context is to ask lots of questions - figure out ways to help your manager and your teammates even if the work is unrelated to Jan 2, 2025 · 3. 5. The responsibilities of a PM are shared by Devs, EMs and Marketing managers. my 2c from working in four different companies from Fortune 20 to startup and observing many PMs: Great product managers have a deep knowledge of the industry and the business and are generally more curious and eager to learn constantly. Well not today. What is Reddit Marketing? Reddit marketing leverages Reddit's vast, engaged user base (300M+ people use the platform each week!¹) to promote brands, products, or services. They should scope out features they want to accomplish in q1, q2, etc I am in a niche industrial B2B equipment company and one thing we have had success with is partnering with third parties such as industry associations and industry publications. I am not anti-marketing. Poorly designed, confusing, and uninteresting. Introducing the AI-powered Reddit ads inspiration library. It was about $750 at the time. By analyzing and interpreting data, organizations can gain insights into customer behavior, market trends, and other important factors that can impact their success. Originally hired as Head for a marketing discipline. Internships are a good start, starting your own brand/page to experiment and show you can do it works too. Sure. This is the industry I chose to work with. Personally, I think this is probably the easier way to jump to marketing roles without actual marketing degree compare to sales/other job. Vietnam Private 4 yoe = 3 in customer success + 1 in PM Product Manager I BA in Management, Communication Studies (double major) $21,000 base, $1,700 annual bonus Reply reply cocaineguru Account representative > account manager > product marketing manager > marketing manager > corporate marketing manager > senior marketing manager > director of marketing That’s my story anyway. Most users, clients, stakeholders, developers and even product managers often fall into this trap. Welcome to the Product Marketing community. Product managers shouldn’t be so close to the dev team that they can give them more work to do on a biweekly basis. Can be pricey though. Regards to knowledge base I took three bootcamps: Product School (4000$), product alliance course (500$) and internal Capital one Product Development Program camp. Now doing something else at a different company. It may work for evolutionary survival but not so much for product management. So their setup was that each product marketing manager was in charge of a specific product- knowing the entire product inside and out in terms of features, new feature roadmap, the ones causing problems and the ones people love, additionally, they would each be assigned a competitor for which they need to know all the things about the In mobile dev producer is usual more of a project manager, product manager is a business manager: it their job to look at all the options and tell the producer/team which is will have the biggest business impact, have the math skills to analyze the results of updates (usually with the analysts), and oftentimes be able to design numbers heavy systems like balancing, offers, event set up, etc. Associate PMMs are entry-level product marketers who manage one or two work streams of one product launch and are closely supervised by a PMM or senior product marketing manager. It's actually shocking that an organization founded on product management could create a product that is so uninspiring. 6 to 8 months after joining a product-related team, get an understanding of the internal job transfer processes. Before that a project manager. Firstly, the web platform was written in Common Lisp but was later re-written with Marketing manager is very broad term. It’s just one data point, but I work with a product marketing manager (although for BS reasons, our company doesn’t allow role title of either product manager or product marketing manager) and his role is not only the outbound communications strategy, but also running tests and building features from the landing page up to sign up. Then email marketing on the back of those lists we are able to generate. 12 years later I'm in uni as a mature student because I can't get my CV past automated recruiter tools. In about 7 years with 2 companies. After 1-2 years (DOE) you may want to start looking at joining an in-house (non agency company). of course the role varies based on individual company. This is a growing space for Product Marketers to connect and share knowledge, resources, strategies and advice and talk through changes in our field. Sep 19, 2023 · Associate Product Marketing Manager. g. Foundation: Explores the scope of activities necessary in product management and helps to define various PM roles (e. I won’t to add to the many good comments that are correct about senior management skills being critical to being successful in a role a chief marketing officer, but I will add that focusing on top of funnel skills and demand generation is a much more reliable path to leadership then brand marketing. ) in the product process. I work at a marketing agency, and that’s the platform we use here. Principals lead entire product verticals, GPMs manage teams and usually own an entire product or a fairly large portfolio of problem spaces. Therefore, I encourage anyone trying to break into PM to optimize getting that first "product manager" job title. Product Marketing Management is a little less selective but a tech internship is ideal for that too. I come from a design background and a lot of my decision making process involves domain specific knowledge, a great fit for my specific organization and a strong gut feeling from my experience in design. But the problems I have with bad marketing clients are unique to this industry. If you could provide me with a list of the 10 best books for building a SaaS, I would really appreciate it! These books can cover topics such as product development, marketing, scaling, and management. Before you get to grips with the key skills that every product marketing manager (PMM) needs, you first must understand what a PMM is; what their roles entail, the difference between a product manager (PM) and a PMM, and more. it's important to note that an MBA is not always necessary to succeed in marketing. Monday is a great marketing platform that has a great sales experience for project management, it has automations, team management, integrations, data visualizations, and reporting. 3. It’s called product marketing because the role was branched out from overworked product managers. It encompasses understanding what to build, why to build it, and how to position it. Product marketing connected to demand gen Now that you have a verified business manager, you have your business page and ad account imported into your business manager, and you have verified your domain as well as all your admins 2FAs on - you are ready to go to the next step. My school has project management and product development in the Industrial Engineering department. Measuring the success of marketing campaigns Data analysis and interpretation is a critical component of decision-making in many fields, including business, healthcare, and science. So my takeaway is, gain knowledge of the product and what is moving in the markets, be curious and seek information. Apparently 12 years of managing marketing strategies and proven success is pointless without a degree even at companies who boast that they hire without degrees. Product tells Designers what the thing is supposed to do. Did some direct mail marketing and graphic design for my dad's company whilst in college. Yep, that’s right, we’re going back to the very beginning. So the thing that worked for me is project management. I have worked with project managers in a particular feature/set of features of a product, but ultimately the product manager is the person managing the product lifecycle (ultimately making sure you build the right thing) . Global median salary: $73,000. Get the Reddit app Scan this QR code to download the app now Creating this post for questions and updates for the associate product marketing manager program No. I would not recommend product management to anyone. Product Management has different branches. I was at google as an APMM for a little bit before making the move to Product Management so I can give context. now even services companies (which build software products for clients), call their managers product managers. There’s a Work OS that is really helpful called Monday. I hate saying no and being told no constantly for things that make so much strategic sense to do, but people want more details on the business case. Free support for Round 1 and 2 Email: pharmasim2012@gmail. When I started freelancing, I found myself applying to everything, from ads to project management to e-commerce and website development. I was led to believe by the sales rep that each student would work on their own personal product development in something they are interested in. Build a network within the product marketing group – connect with people in the role you want to move into, ask questions about what they do, and express They called me a Marketing Coordinator but I was more like a marketing manager because I touched everything related to marketing from digital to content to events and partnerships. We decided to build technology that indexes billions of datapoints from 16 different primary sources to aggregate metrics like live LinkedIn headcount numbers, LinkedIN headcount growth, job listings, G2 ratings, funding raised and people data. It often strikes me as a deeply "bullshit" field in the technical sense of meaningless corporate jobs (see the book "Bullshit Jobs". This is pretty much 98% of what you would ever need to ask when interviewing for a product role. It’s not a descriptive title. Thank you in advance for your help! I can't wait to start reading and learning more about building a successful SaaS company. , product manager, product owner, product marketing, etc. Product School Slack Community — For product management training The Product School’s Community ()Product School is a global tech-business school offering courses in product management, digital marketing, UX design, data analytics, and programming. There are some super competitive programs targeted at new grads at top tech companies - usually termed “Associate Product Manager” or “Rotational Product Manager” programs. The r/projectmanagement sub is dedicated to Project Management in the software development area, so it’s the ideal place to hone them. One can retire from it. The MOST crucial step in building a successful online business - is building your audience. Entry level positions are really rare, probably because the work relies very heavily on understanding the wider GTM process which includes many Pharmasim Simulation games [2023 - 2024] The Marketing Management Simulation. ) I would say swe —> product is route that I took. Build a product from the ground up is another solid advice, product people without experience in product are a dime a dozen. Jan 13, 2025 · This guide dives deep into the 18 critical product manager skills that stand at the core of successful product management. Current is ~$80mm. Senior roles, such as Senior Product Marketing Manager or Director of Product Marketing, can command even higher salaries. After a brand creates their organic AMA post – either on their profile or within a community – they can now go into Reddit Ads Manager to transform the post into a promoted event. If you want to eventually be a product manager, you will be better off becoming a product manager now - even if you want to keep flexing your DS muscle, you'll be better off building the core of your PM skills and knowing where to pepper in DS skills than you will be making a full jump to Data Science which will have you spending a LOT of time I am a Product Manager and it is the perfect ENTP job. r/Slack Jan 27, 2021 · Product Culture at Reddit Product History. Some jobs allow you to apply to product manager roles with project management experience & vice versa There are many things other than just building engineering the product, financing it, and marketing it that makes a product successful, and the PM is essentially there to tie it all together, rally all the members under a common goal/vision, and get the product to successfully release (meaning, not just get out the door, but making sure the Discover effective strategies for AMA sessions, marketing, analytics, and crisis management on Reddit. I work with Pmms now and these are the changes in the role which i observed: 1-priority is supporting the top of the sales funnel targeting the economic buyer, 2-emphasis on content that optimizes search and social media vs technical accuracy. We're looking for Product Managers and Product Owners in healthcare to be featured in an insightful article. That’s how you get into agile hell. It was terrible. Product managers should be scoping out work for the dev teams on the time frame of quarters not weeks. Basically you’re the expert on the customer and the landscape they exist in and buy in. This is b/c 80% of a PM's success & failure depends on adopting the norms of the people in adjacent silos. Not "Product Marketing Manager", not "Product Operations Manager"just "Product Manager". Customer Success is a business strategy that focuses product development and service delivery around ensuring customers successfully achieve their goals. A lot of bigger/medium sized companies value agency experience on the resume. I work for a high end automotive company (think Ferrari but not them) as a programme manager, I own the vehicle programme from concept design, initial business plans and marketing vision, all the way along to introducing the final version as a full production line vehicle. I started from product specialist then move to marketing side. Also Read: The Keys to a Successful Distribution Strategy. Share your experience and help us understand the product management landscape in healthcare. But didn't go well for me because I was a master of none. Source - I’m a pmm at a series A startup. Austin TX, public but not faang , Product Manager, BBA ‘18, 3 YOE $125k base, 10-20% bonus, $40k annual RSUs that will increase to 70k annually when promoted (hopefully this year) Got into an APM program right out of college, very lucky to start my career in product management I can also tell you from a personal experience, networking, and professional development perspective. Let me talk to a product Welcome to the Product Marketing community. 18. Designers figure out how the customer will use it. Product Marketing is probably the last “speciality” to be added to a team, because up until the function is added, every channel owner is doing a little bit of product marketing work, but it usually ends up a bit inconsistent, disorganized, and disconnected from product management teams Once channels and expertise is solidified, then the After the 2 years, i was in CSM for a year, and then hired as the product manager, as I had gotten more knowledge from both the technical side and business side of our company and product. Basically the setup is a 2 way street where we both bring constructive feedback. r/pmp. Product Marketing Manager Senior Product Marketing Manager Director Product Marketing Vice President Product Product Marketing Manager to VP Product at the same SaaS over a span of 4 years. It could be you oversee and serve as an expert in a specific area of marketing for the company, or it may mean you manage an entire marketing team. com Product manager is responsible for the success and failure of a 'product' which is either a feature of a service or a stand alone product. Other support staff, such as client services or product manager Performance marketing/banner type stuff, can do 20+ if the foundational process is already set and efficient. However, if you have unrelated pre-MBA experience but are targeting product management outside of Amazon (because they are more background agnostic), then a PM internship would be ideal IMO. Still have them as a client and im their marketing manager and still work in an agency. I did that with a brewery before i graduated. Part marketer, part engineer, part sales, and part project manager, the product manager needs to understand the business, marketplace and customer to make sure they Jan 20, 2025 · Whether you’re new to the industry or just looking to refine your knowledge, Reddit’s communities have tons of valuable tips. After college worked at a consulting firm for about 9 months as the engagement specialist, then got hired by a large commercial truck dealership as the marketing specialist, but as the only marketing person was functionally Director of marketing, handling all of the print marketing, email, social media Successful product managers are successful because they made a lot of bets right; data just happens to be a small part of the entire process. Each skill, from understanding market dynamics and mastering data analysis to fostering team leadership and nurturing adaptability, is crucial for navigating the challenges of bringing innovative products to market. Working in the above-defined setup should give you direct access to product managers. Project Manager > Sr. Here's a general overview of what it's like to be a marketing manager, addressing some of your specific questions: Income: Marketing manager salaries can vary significantly based on factors such as location, industry, experience, and the size of the company. Traditional Marketing (TV Media Buyer) -> Digital Media Buyer (Display Ad Networks) -> Ad Operations (Pub Side) -> Social User Acquisition (Facebook) -> Digital Marketing Manager (all forms of digital media) -> Sr Digital Marketing Manager -> Growth Product Manager -> Lead PM for a startup -> Sr Product Manager (currently) Jan 3, 2025 · In our article on product manager salaries, we found that the average product manager salary in the USA was $111,868, well above the average American income of $51,480. At a basic level, Product management starts and ends with understanding business objectives and day-to-day mapping efforts into those business outcomes. This subreddit is a community for customer success practitioners and leaders to share knowledge, network, and discuss the future of the customer success industry. We frequently use them to boost our content or to get webinars set up. Technical Manager > (10 year job gap mostly due to illness) > Social Media Intern > Technical Writer > Project Manager > Manager, Product Management department Pros: Marketing offers a wide range of roles, including content creation, digital marketing, brand management, market research, and more. Most discussions about product management are about how product management is such a "hot field" and discussing why product management is so awesome rather than discussing product strategy itself. The main source of the success of the sale of a product in the market depends on the product marketing manager. Quick edit, there’s also a product marketing subreddit! Does it make sense one person would hold both roles “product lead” and manage both product initiatives and the marketing of it with a small team of 2 or 3? Product Management bringing customer insights and direction to engineering, product marketing bringing product value and positioning to the buyer? Joke used to be marketing and communications majors were drunk all the way through college and got degrees in partying cause that’s all those degrees were good for. FREE WINNING GUIDE AND TIPS. I hate product management. but all All in software/internet industry: Administrative Assistant > Production Manager (web startup) > Project Manager > Product Manager > Sr. Anything Marketing, Product Management is heavily inspired from Marketing. also you can just do research on the teams and roles and responsibilities to get a general idea. com Blog: pharmasim2020. But the difference is that you won't be the accountable face in front of the customer taking all the heat. Ive been in tech for 18 years and I can tell you that EVERY product has issues and things that customers hate. Analytics and Data Analysis: Product Marketing Product marketing managers are responsible for developing effective marketing strategies and plans to communicate the features and benefits of new products to customers. It lets users view and verify event activity received via the Reddit Pixel or their Conversions API (CAPI) integration. Working part time within the product marketing dept…coordinate with us to help out with certain projects or allocate a certain number of hours/week to get product marketing experience. 4-time tech PM here. blogspot. These are an excellent first step into the world of product with top tier mentorship and a ton of goodies like mid-program trips / executive Q&A sessions but very A customer success manager may be in charge of proactively identifying potential issues or challenges that customers may face and working with them and other teams to address and resolve these issues, whereas an account manager may be in charge of developing and implementing sales strategies and tactics to identify and target potential 100% this! I went straight from school to a marketing job. Additionally, some industries may place more value on practical experience than on academic qualifications. Heck, a few of them are good to ask when interviewing a candidate for a product role (especially defining self and product success, company acquisitions and potential reasons why, and self-defining career path outline/desire). xnnes mstb nmycsm zdtb vwufj bnexwq elkxdekm ptoao qmfndba ljo uvgzgny jfjviuu wsiedr gcuucp foygr